Lean Publishing Tip of the Day: Write a Book to Grow Your Business

If you're running a business, you definitely are expert enough to write books about your areas of expertise.

Writing books is a classic way not only of positioning yourself as an authority, but proving it.

This is especially true if you're running a consultancy, whether it's big or small.

Many Leanpub authors are business owners and consultants who have written books that can attract new clients, get them invited to speak at conferences, or sought out as experts in a variety of areas.

Here's a great example:

With Leanpub, it's easy to get your book out there: write one chapter, hit the publish button, and then add chapters to the book as you write them.

Every time you publish a new chapter, it's like a mini book launch - which means a genuine opportunity for new social media and LinkedIn posts.

Watch this recorded livestream where Leanpub co-founder Len Epp talks about the many benefits you can get by writing and publishg a book as a consultant or business owner.