Lean Publishing Tip of the Day: Turning Your Non-Fiction Book Into An Online Course
If you've already written a non-fiction book, in terms of content, you're already well along the way to being able to also provide people with an online course on your subject, and potentially reach entirely new audiences.
If you've written and self-published a non-fiction book, you've got a great opportunity to create an online course from your book manuscript.
Why Create An Online Course?
Online courses typically sell for more than books do, and are often a better fit than books for corporate spending on professional development hours or training budgets.
If you've already written a non-fiction book, in terms of content, you're already well along the way to being able to also provide people with an online course on your subject, and potentially reach entirely new audiences.
What Is An Online Course?
Online courses can take many forms, but a text manuscript is typically at the root of them all.
Platforms like the Great Courses and Coursera provide videos in the form of highly-produced lectures, typically, where the lecturer writes out their entire script in advance, and then records themselves talking in front of a camera at length.
Other platforms offer courses in the form of a series of typically short "watch me do it and explain it to you so you can do it yourself" videos.
Some platforms also offer accompanying reading material, like ebooks, along with their main content.
There are also online courses that come with what are essentially automatically-graded online exams, often in the form of multiple choice questions, so that people can get certificates with grades showing that they completed the course, and how well they performed.
How Do I Create An Online Course?
Creating an online course yourself can be really daunting, and how you do it will depend on the platform and essentially the genre of course you choose.
If you've written a book manuscript on Leanpub, you can use our CourseAI service to create an online course from your manuscript with the click of a button.

Leanpub courses have multiple-choice exercises (not graded, for practice) and quizzes (automatically graded, for the final grade) and come with certificates upon completion.
You can also use our GlobalAuthor Max service, where we'll do three hours of podcast-style interviews with you, adding videos throughout your course.
You can also do this yourself any time, and get started creating a course on Leanpub's course creation page.
Watch the livestream to learn more about creating online courses from your non-fiction book manuscript, and why Leanpub might be the best platform for you to reach a bigger, and potentially more lucrative, audience for your work.
