Lean Publishing Tip of the Day: Leanpub’s Variable Pricing Model
They can they use our “pricing slider” to choose what they want to pay for your book: the Suggested Price, more than the Suggested Price, or less than the Suggested Price, going as low as the Minimum Price.
When you self-publish a book on Leanpub, you set two prices for your book: the Minimum Price and the Suggested Price.
When someone goes to your book’s web page on Leanpub, they see the book set at the Suggested Price.
They can they use our “pricing slider” to choose what they want to pay for your book: the Suggested Price, more than the Suggested Price, or less than the Suggested Price, going as low as the Minimum Price.
(To see the pricing slider in action, you can watch the Tip of the Day video for this post, or read this article from our Help Center.)
Why Do People Like This Model for Purchasing Books?
People like this pricing model for two reasons:
- It empowers them by giving them the choice to pay what they want. This changes the nature of the business-to-customer relationship quite fundamentally. For example, it means people can pay for your book based on what they can afford to pay.
- We pay authors a high royalty rate, and we show how much the author is going to earn from their purchase. This lets the purchaser decide what to pay based a transparent understanding of what you, the author, are going to get from their spending decision.
Why Do People “Slide Right” to Pay More Than They Have To?
People will choose to pay you more than your Minimum Price, and even more than your Suggested Price, because they basically think your book is worth more than you’re asking for it!
To learn more about Leanpub’s variable pricing model, please see this article.
