Lean Publishing Tip of the Day: Choosing a URL for Your Book’s Landing Page

The moment you create a Leanpub book, you get a free page on the web to help promote and sell it, called a “landing page.”

You can choose the specific address for this landing page on the leanpub.com website whenever you create a new book (or a new online course).

You’re not choosing the whole address; all landing page addresses will start with “https://leanpub.com/”.

What you’re choosing is the URL “slug”, the characters that come after “https://leanpub.com/”.

While you choose a URL slug when you create your book, you can change it any time later.

While choosing URLs used to be considered of huge importance in the early days of the web, it’s not really that important any more.

For one thing, most people visit web pages by clicking links, not typing them into the web browser address bar.

So our position on the URL you should choose is simple: we recommend you choose a URL that is short, relevant, and memorable. The shorter the better!

A Note on Redirects

If you change your book’s landing page URL, we will redirect from the old URL to the new URL ONLY if you have had purchases.

This matters to authors who have bought ads pointing to their book landing page, so please keep it in mind when you are planning your book marketing strategy!