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Lean Publishing

The Future of Publishing
by Peter Armstrong

About the Book

This book explains the philosophy behind Leanpub.

This short 42-page book is for authors, bloggers or anyone interested in the future of the publishing industry. If you're an author, it will help you decide whether the Lean Publishing approach may be a good fit for your current book, or your next one. If you're a blogger, it may help you evolve your blog content into a book. Finally, if you're interested in the future of publishing, this book presents a fresh perspective on this issue, from the perspective of a reasonably successful technical book author who is invested in disrupting the status quo.

This book has two parts. The first part, Manifesto, is the bulk of the book, and is freely available here. It explains the origins, theory and practice of Lean Publishing. The second part, Case Studies, highlights interesting examples of books which have used some or all of the Lean Publishing principles. Currently the Case Studies part is very sparse: it only discusses Flexible Rails, Startup Lessons Learned and Getting Real. More case studies will be added in the months ahead, if people find this book interesting.

Anyone who buys this ebook now gets all subsequent ebook versions for free, forever.


About the Author

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Peter Armstrong  @peterarmstrong

Peter Armstrong is the co-founder of Ruboss and Leanpub, and the author of Flexible Rails, Hello! Flex 4 and Lean Publishing.

Peter has over a decade of experience as a software developer, with 8 years of experience doing software development at Silicon Valley startups before founding his own startup, Ruboss, in 2008. Peter wrote and self-published Flexible Rails from 2006 to 2007, which rose to #73 all-time by revenue on Lulu before becoming a Manning book, being translated into multiple languages and serving as the inspiration for the Ruboss framework (now the RestfulX framework). Peter's second book, Hello! Flex 4, pioneered the format of Manning's Hello! series.

Peter is a frequent speaker about Flex, Rails, publishing and startup entrepreneurship. He lives in the Vancouver, BC area with his wife and son. Besides writing, he enjoys snowboarding and playing StarCraft 2.




Table of Contents

  1. Preface
  2. Manifesto
    1. Publishing Today
    2. The Future of Publishing
    3. Lean Publishing is Not Just Self-Publishing
    4. A Book is a Startup: Four Parallels
    5. The Lean Startup and Customer Development
    6. Lessons for Writing and Publishing from Lean Startups and Open Source Software
    7. Lessons Learned from Blogs
    8. The Lean Publishing How-To Guide for Non-Fiction
    9. Lean Publishing Is Great For Technical Books: The Technology Adoption and Information Distribution Lifecycle
    10. Lean Publishing Is Not Just For Technical Books
    11. What Does Lean Publishing Mean for Readers?
    12. What Does Lean Publising Mean for Publishers?
  3. Case Studies
    1. Flexible Rails
    2. Sell the Blog: Startup Lessons Learned and Venture Hacks
    3. Jason Fried and David Heinemeier Hansson: Signal vs. Noise, Getting Real and Rework
    4. O'Reilly Realtime Publishing
    5. Leanpub: Lean Publishing as a Service
  4. Future Directions

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Book Language: English

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