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About the Book

This book explains the philosophy behind Leanpub.

This short 42-page book is for authors, bloggers or anyone interested in the future of the publishing industry. If you're an author, it will help you decide whether the Lean Publishing approach may be a good fit for your current book, or your next one. If you're a blogger, it may help you evolve your blog content into a book. Finally, if you're interested in the future of publishing, this book presents a fresh perspective on this issue, from the perspective of a reasonably successful technical book author who is invested in disrupting the status quo.

This book has two parts. The first part, Manifesto, is the bulk of the book, and is freely available here. It explains the origins, theory and practice of Lean Publishing. The second part, Case Studies, highlights interesting examples of books which have used some or all of the Lean Publishing principles. Currently the Case Studies part is very sparse: it only discusses Flexible Rails, Startup Lessons Learned and Getting Real. More case studies will be added in the months ahead, if people find this book interesting.

Anyone who buys this ebook now gets all subsequent ebook versions for free, forever.

Table of Contents

  1. 1 Preface
  2. 2 Manifesto
  3. 2.1 Publishing Today
  4. 2.2 The Future of Publishing
  5. 2.3 Lean Publishing is Not Just Self-Publishing
  6. 2.4 A Book is a Startup: Four Parallels
  7. 2.5 The Lean Startup and Customer Development
  8. 2.6 Lessons for Writing and Publishing from Lean Startups and Open Source Software
  9. 2.7 Lessons Learned from Blogs
  10. 2.8 The Lean Publishing How-To Guide for Non-Fiction
  11. 2.9 Lean Publishing Is Great For Technical Books: The Technology Adoption and Information Distribution Lifecycle
  12. 2.10 Lean Publishing Is Not Just For Technical Books
  13. 2.11 What Does Lean Publishing Mean for Readers?
  14. 2.12 What Does Lean Publising Mean for Publishers?
  15. 3 Case Studies
  16. 3.1 Flexible Rails
  17. 3.2 Sell the Blog: Startup Lessons Learned and Venture Hacks
  18. 3.3 Jason Fried and David Heinemeier Hansson: Signal vs. Noise, Getting Real and Rework
  19. 3.4 O’Reilly Realtime Publishing
  20. 3.5 Leanpub: Lean Publishing as a Service
  21. 4 Future Directions

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