This is the original 20 Things e-book, first published as a free download from the New Music Strategies website in 2007.

It's presented here for you unchanged, other than the fact that you can now choose to have it in Kindle or iBooks format. It's still free, if you want it to be. But you can also pay.

There are also multiple versions and translations of the book available here.

THERE IS A NEWER BOOK, which brings everything in here up to date. That one's called 'Music In The Digital Age' and you can download it here.

1. Introduction
2. Thing 1: Don’t believe the hype
3. Thing 2: Hear / Like / Buy
4. Thing 3: Opinion Leaders Rule
5. Thing 4: Customise
6. Thing 5: The Long Tail
7. Thing 6: Web 2.0
8. Thing 7: Connect
9. Thing 8: Cross-promote
10. Thing 9: Fewer Clicks
11. Thing 10: Professionalism
12. Thing 11: The Death of Scarcity
13. Thing 12: Distributed Identity
14. Thing 13: SEO — My top 10 tips
15. Thing 14: Permission and personalisation
16. Thing 15: RSS
17. Thing 16: Accessibility
18. Thing 17: Reward and Incentivise
19. Thing 18: Frequency is everything
20. Thing 19: Make it viral
21. Thing 20: Forget product - sell relationship
22. Conclusion
23. Free sample chapter