The 20 Things You Must Know About Music Online
The 20 Things You Must Know About Music Online
The original 2007 e-book offshoot of New Music Strategies
About the Book
This is the original 20 Things e-book, first published as a free download from the New Music Strategies website in 2007.
It's presented here for you unchanged, other than the fact that you can now choose to have it in Kindle or iBooks format. It's still free, if you want it to be. But you can also pay.
There are also multiple versions and translations of the book available here.
THERE IS A NEWER BOOK, which brings everything in here up to date. That one's called 'Music In The Digital Age' and you can download it here.
About the Author
Table of Contents
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Introduction
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Thing 1: Don’t believe the hype
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Thing 2: Hear / Like / Buy
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Thing 3: Opinion Leaders Rule
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Thing 4: Customise
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Thing 5: The Long Tail
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Thing 6: Web 2.0
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Thing 7: Connect
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Thing 8: Cross-promote
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Thing 9: Fewer Clicks
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Thing 10: Professionalism
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Thing 11: The Death of Scarcity
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Thing 12: Distributed Identity
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Thing 13: SEO — My top 10 tips
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Thing 14: Permission and personalisation
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Thing 15: RSS
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Thing 16: Accessibility
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Thing 17: Reward and Incentivise
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Thing 18: Frequency is everything
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Thing 19: Make it viral
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Thing 20: Forget product - sell relationship
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Conclusion
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Free sample chapter
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