UX Lifecycle
UX Lifecycle
The business guide to implementing great software user experiences
About the Book
This book is for organisations starting their UX journey. It will help to address the basics such as defining what UX is; the importance of research; how UX is a process and not a job title; and where business value comes from improving efficiency, effectiveness, and satisfaction.
There is practical guidance for building a business case and identifying the key investments required in people and process that will bring about the change needed to deliver success. Implementing UX is brought to life through the UX Lifecycle, a methodology framework that was born out of real life successes. At the heart of the UX process is the most important stakeholder - the user!
Clive and Jeremy have helped businesses from start-ups to enterprises derive value from UX. While running their own UX consultancy they created and applied the UX Lifecycle. Since then they have both continued to grow their knowledge through implementing UX solutions and learning from others. This book will answer the questions that they have been asked time and again by businesses seeking to embrace and leverage UX.
About the Authors
Table of Contents
- USER EXPERIENCE (UX)
-
INTRODUCTION
- Beyond the consumer: UX delivers value for business applications
- After recognizing the value of UX the question is how to realise it
- THE AIM OF THIS BOOK
-
WHAT IS UX?
- Design, research, science, and development: a multi-discipline practice
- Five basic steps to creating a great experience
- Key principles of UX
- The best experience starts with the best process
- Three phases of application engagement: first, regular, and experienced
- Key Takeaways
-
MAKING THE BUSINESS CASE
- Key UX value drivers: efficiency, effectiveness, and satisfaction
- Business-to-Consumer benefits are often obvious
- The case for Business-to-Business can be challenging but compelling
- More efficient software development process
- Unexpected benefits may follow
- Key Takeaways
-
GETTING STARTED
- Selling UX to the business through education and evangelism
- Collaboration starts with stakeholders
- Beginning the UX journey
- UX tools and technology for more efficient implementation
- Analytics for research and proving business value
- Key Takeaways
-
ROLES AND SKILLS
- UX Director/UX Strategist/Head of UX
- UX Researcher
- UX Architect/UX Designer
- UI Designer
- UX/Front end Developer
- Key Takeaways
-
UX LIFECYCLE: INTRODUCTION
- Discover - Research and design
- Build - Optimize and develop
- Measure - Deploy and validate
- Key Takeaways
-
UX LIFECYCLE STAGE ONE: DISCOVER
- Without research there is no UX
- The UX mantra: Users, users, users
- Embrace standards and what others have already discovered
- Understanding quantitative and qualitative data and why you need both
- Human data: behavioral and attitudinal
- Many UX research methods and why you need more than one
- Designing the workflow, interface, and experience
- Key Takeaways
-
UX LIFECYCLE STAGE TWO: BUILD
- Why UX needs to appreciate technology and developers
- Ensuring harmony between UX and development processes aids success
- Key Takeaways
-
UX LIFECYCLE STAGE THREE: MEASURE
- Check that what was intended has been delivered
- How DevOps helps to deliver and validate UX
- Users have the final say but success is the final deliverable
- Key Takeaways
-
MATURITY MODEL
- Industrialized UX for operating at scale
- Creating a more efficient implementation with a UX platform
- Beyond methodology: A UX philosophy
- Key Takeaways
- CASE STUDY 1
- CASE STUDY 2
- ABOUT THE AUTHORS
- BIBLIOGRAPHY
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