The Value Plan (The Value Plan Book + Interactive Workbook)
This book is 100% complete
Completed on 2017-09-23
About the Book
The Value Plan Manifesto:
The Heart and Soul of Marketing is VALUE Your Mission: Grow it
- Profitably co-creating value with our customers, employees, partners, community and planet is now required.
- Effective marketing practice requires relationships and anticipation. Taking time to build these is not wasted time. It is a necessary and important investment.
- Learning and adapting are a part of this process, not an enemy of it.
- The practice of marketing requires action.
- Talking about marketing is not doing marketing.
- Marketing does not happen in a textbook.
- Knowing marketing theory does not mean that you know how to do marketing.
- The outcome of the Value Plans that you build is a beginning for delivering unprecedented Value. True value will only arise when you put these plans into action.
- Creating Value is a world-changing exercise. Now is the time to help change the world for the better.
The Value Plan Book + Interactive Workbook
This package includes both The Value Plan complete book plus a full workbook as an interactive PDF file.
The Value Plan Book
The complete Value Plan book by Prof. Philip Sugai
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