The UberMeister Chronicles

The UberMeister Chronicles

About the Book

Uber has generated so much negative publicity from so many directions that it is almost its own subject category.  Gripes about driver behaviour and surge pricing are featured in many media beatups. The endless anti-Uber campaign by the taxi industry generates a continuous stream of stories, most of them about hilarious backfires from questionable taxi industry tactics.  So many people are flocking to use the services of private drivers and their vehicles, and are leaving the use of taxis in droves, that the stories are too numerous for all to feature in newspapers and magazines.   The ride-share phenomenon, currently represented almost solely by Uber Australia, is here for the foreseeable future. Adam Russell is the self-styled 'UberMeister' who has clocked up over 1000 passenger rides in 8 months of driving in Sydney, Australia.  Adam realised early on that the cockpit of an Uber partner vehicle is a great platform from which to view the 'rich tapestry of life' in the world at large.  Both in-car and on the street, there are endless cameos and vignettes of our Sydney life that are on display if only we have the mindfulness to see them.  And passengers can also be wonderful observers, especially foreign or non-Sydney locals, seeing things that even a Sydney native might not see.  Having lived in Sydney for much of his life (punctuated with residence in various foreign places like Adelaide, Singapore and Bangkok), Adam also shares his historical perspectives of driving around modern Sydney and overlaying his memories and experiences from the past. Come along with the UberMeister as he writes about his experiences behind the wheel of the "MeisterMobile" and elsewhere. Having kept meticulous (anonymous) notes on many of his journeys (about half) Adam has a solid factual basis as well as memory to write these chronicles. By covering experiences as a taxi user, Uber rider as well as an Uber partner, this book covers the whole spectrum of the point to point passenger experience. The book includes many humorous and often self-deprecating anecdotes, industry and personal ride data, equipment analysis, thoughts on Uber as a company and as a service, opinions about the Sydney Taxi industry, the joys and trials of being in a personal service industry, musings on life in general, predictions of the future, many varied whinges on the whole process and lots of tips on how to make it as an Uber driver, at least in Sydney Australia, and how to be a better Uber rider (aka 'passenger'). In fact, it contains just about everything you never wanted to know about driving for Uber, and a lot about riding thrown in for good.

About the Author

Adam Russell
Adam Russell

Adam Russell is a highly experienced digital delivery professional with a deep understanding of the management of software development and systems integration projects.

He builds on 40 years’ experience in the software development industry, starting as a developer and then moving into the realms of technical support, and finally project management.  Adam has worked for some of the largest companies in Australia, such as News Corp, IAG, Telstra and BHP. He has also worked for global vendors such as Hewlett-Packard, Wang Labs and Wipro.

Adam's experience in startups and working with smaller software companies has instilled the delight of nimble and agile approaches to delivering customer value.  At the same time Adam’s extensive enterprise experience has developed his deep understanding and strong capability in effective IT Governance.  Adam aims to implement governance with a combination of both discipline and agility: strong and disciplined controls where needed, but with agile independence and flexibility that focuses on customer value developing the products.

Whilst at Telstra, Adam managed the PMO for the largest internal software development team, which included up to 700 personnel at its peak size, of which 70 worked in the PMO, covering Project Management, Release Management and Test Management functions, as well as a finance and administration function.  The Program of work for this team varied but was up to $500m per annum of capital expenditure at its peak.

Adam’s strength is to bring together people from all areas of the company at all levels to work on value delivery via software or digital components.  Adam loves to solve complex problems in highly dynamic and often chaotic digital environments, and thrives on building digital products and bringing them to market. 

Adam does this by keeping focus on the outcomes that need to be delivered and by bringing people on the journey.  Although experienced in most traditional plan-based (Waterfall) and Agile methodologies, Adam doesn’t use any particular, preferring to assess each problem on a case-by-case basis and selecting the minimal toolset that is necessary to support each project.

Adam has designed and written many PMO processes and rolled these out to his staff as well as personnel in other teams and companies. 

Adam’s complete work experience, publications and other information can be found on LinkedIn, at the url: 

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