Books

Have you ever wanted to start a business in China? The book is an ideas library with detailed execution plans to help non-Chinese entrepreneurs start a business in China, within fields of coding, AI and Machine Learning, IoT, Internet, Consumer Products and Services, Investment, Fintech, Data Analytics, B2B and MarTech.

The Value Mix is a framework that helps you create the products and services that people will want. You'll learn to:1. Gain a deep understanding of your customers;2. Build new products and services that create real value. Complementary to the lean startup and design thinking methods. It's the prequel of The Opportunity Lenses.

“A thoroughly entertaining guide to content marketing” “Great read, perfect for those getting started and for those that have lost their way” “very helpful introduction to content marketing […] I walked away with an expanded view on what it means to market yourself in a virtual, shameless world.”

Stop guessing and start building on a simple marketing strategy that will turn you into an online marketing genius. In this book, I'll show you our "website in the middle" strategy that takes the mystery out of online marketing and puts you in a position to make informed decisions about your online presence. Your business deserves it!

"The Master Negotiator"" provides crucial know how for every phase of a negotiation. With a good strategy and appropriate tactics, rhetorics and a convenient negotiation phase model you will be able to succeed in all kinds of negotiations.

"Der Meisterverhandler" gibt Ihnen für jede Phase einer Verhandlung das notwendige Know-how an die Hand. Mit einer guten Strategie, der passenden Taktik, geeigneten rhetorische Mitteln und passenden Modellen lassen sich alle Arten von Verhandlungen erfolgreich bewältigen.

Dieses Buch richtet sich an Endanwender und gibt Ihnen einen schnellen Einstieg in das Open Source ERP System Odoo für die Versionen 12, 13 und 14 für die Community aber auch Enterprise. Nach der einfachen Installation über Docker zeigen wir Ihnen wie Sie die Kernfunktionen wie CRM, Projekte, Verkauf, Einkauf, Lager und Webshop richtig einsetzen.

100 Patterns For Success by Bill Keck is a book of patterns for programmers, entrepreneurs, and start-ups on the launch pad. The explores success by defining patterns that can be adopted by anyone, supported by many quotes from tech billionaires and rock star CEOs that give us insight into the concepts.

Do you want to have the freedom to work from anywhere in the world while making a great living? In the Freelancer Manifesto you'll follow a step by step guide based on real world principles so that you can effectively launch a freelance development business. Learn how to build a profitable business from scratch and gain the tools needed to succeed.

This book contains 21 short chapters that cover the evergreen essentials of advertising and marketing. All the top marketers trace their success to this very book. It's referenced over and over as the core book that is in every top advertiser's library.Anything successful in advertising used now is built on his recommendations.Get Your Copy Now.