Books

Do you want to be a better Scrum Master? Do you want to make a difference in the world? Are you a manager responsible for Agile teams. If so, then you need to learn the First Principles in Scrum. Some people say that these insights have changed their life, or given them their life back. Are you ready to make a change? Then read this book.

本書籍は、振る舞い駆動開発(BDD)や受け入れテスト駆動開発(ATDD)の定式化フェーズを最大限に活用する方法を提供します。 書籍内では、優れたコラボレーション手法を具体例で示しており、実用的なガイドとなっています。

The second volume in a series on how to use flow metrics and analytics to get the predictability your customers crave.

Känner du att ni jobbar hårt, men ändå inte får ut så mycket? Ofta handlar det om bristande prioritering. I den här boken beskriver vi hur vi går tillväga för att få till fungerande prioritering, så vi får mer gjort med den insatsen vi redan gör.

Most teams don’t suffer from a lack of effort—they suffer from a lack of alignment. Goals are misaligned, boundaries are unclear, and work often centres on internal priorities instead of user needs— resulting in frustration and delays. User Needs Mapping: Aligning Teams Around What Matters offers a practical, visual way to reconnect organisations with the people they serve. Instead of guessing at structure or copying someone else’s model, this book shows you how to expose hidden dependencies, identify genuine user needs, and make better choices about team design and responsibilities. Through real-world case studies and step-by-step guidance, you’ll learn how to navigate tensions between wants, needs, and feasibility, create clarity of purpose, and build teams that deliver meaningful outcomes. Whether you’re a leader, product manager, architect, or change agent, this book equips you to turn complexity into clarity and enable teams to flow faster—aligned around what matters.

Great execution doesn't create scale. Category creation does.Designing for Scale is for Product Managers, founders and builders who are done optimising incremental gains and ready to design systems that compound. Drawing from real-world experience across emerging and mature markets, this book breaks down how products move from 0 → 1 and then from 1 → 100M by fusing product, business model and distribution.This is not a playbook for fast followers. It is for people who want to define what comes next.

How long can you keep collecting a good salary inside a company that is obviously too inefficient to survive what’s coming? This book shows you how to turn the broken workflows you already understand into income you control - before your paycheck reminds you it was never really safe.

Understand your audience better and improve your products by engaging long-tail users that seem to follow some unexplainable "lizard" logic. Lizard Optimization helped Narakeet usage grow by 500 times in 12 months. It can help you reduce churn and keep customers engaged for longer, uncover new feature ideas, engage overlooked categories of users, and address larger markets.

Most enterprises can deliver fast, but few can adapt at scale.The Cybernetic Enterprise introduces a unifying operating model that embeds AI, feedback loops, and platform thinking into the DNA of your organization. Learn how to build a system that senses change, learns continuously, and transforms disruption into strategic advantage.

AI is reshaping industries and products. This book helps Product Managers understand how to use AI tools to plan, design, and deliver great products. It explains the AI stack and strategic frameworks for integrating AI features into products; how to use GenAI to perform customer discovery, market research, and prototypings; and how the Product Development Life Cycle and the Model Development Life Cycle intersect when creating AI-driven products.

I wish I had such handbook when I conducted the User Story Mapping workshop for the first time. This manual will save you a lot of time. You will have everything in one place - all the checklists and guidance.

AI made creation cheaper. It also made judgment more valuable.Taste: Turning Vibe into Assets in the AI Age shows why the next wave of winners will not simply be the people with the best credentials or the biggest teams, but the ones who can turn instinct, clarity, and initiative into real assets.

A practical, no-nonsense guide to product analytics for people who don’t have time for theory. Learn the metrics that actually matter when building, growing, and optimising digital products.

Move beyond the feature factory. Product Consciousness bridges the inner game of mindfulness and purpose with the outer game of product strategy to help you build solutions that your customers will actually love.

AuraLed ha imparato a innovare. Ora deve imparare a costruire un business. Dal cliente alla proposta di valore, dal Lean Canvas al modello circolare: il percorso di chi trasforma un prodotto validato in un modello di business sostenibile — meno energia, meno acqua, meno sprechi, più valore.