Slow Down Start-up
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Slow Down Start-up

Conscious Entrepreneurship in Front of Lightning-Fast Execution Pressure

About the Book

In today's entrepreneurial world, founders and teams are overwhelmed with options and face constant pressure to move quickly, execute, and be productive. As they seek guidance from the startup ecosystem, they often try to "scale their way up" by opting for solutions that appear to pave the way to success.

While there's undeniable value in speed, learning quickly, and adopting lean processes, the journey often leaves little room for reflective thinking or broader perspectives on entrepreneurial activity. The result is that failures cost not only the team's time but also drain their willpower.

"Slow Down to Win" calls for the courage to slow down, starting with the recognition that time spent in reflection is valuable and needs to be part of work time. Although it may seem costly, it's less expensive than continuously trying and failing, which takes the energy of the team. What we win from this reflective journey, is the recognition that management of execution is worth and essential to any entrepreneurial activity.

About the Author

Marcio S Galli
Marcio S Galli

Hello! I'm Marcio (Taboca) Galli, a lifelong contributor of the web and a passionate advocate for the transformative power of technology in education and communication. My journey in the tech world began at a young age and led me to earn a Computer Science degree from the University of São Paulo at São Carlos. My career has been marked by my contributions to open-source initiatives and web standards, starting with Netscape Communications and extending through my involvement with the Mozilla project.

In my over two decades in the industry, I've worn many hats - from software engineer to front-end developer, and from technical writer to founder. Writing, particularly in English, has been a cornerstone of my professional expression, enabling me to share my insights on technology and its intersection with entrepreneurship.

Table of Contents

  • Foreword
  • Foreword
  • Introduction
  • Behavioral urgency
    • The matter of time
    • Who is an entrepreneur
    • Words are stones
      • In ChatGPT terms
      • What ChatGPT didn’t get
      • The words are stones, a letter to a friend
    • Interfaces are goggles
      • Mutual good will for good
    • The power of narratives
      • Narrative landscape builders
      • Narrative induced potential
    • The elements in space
      • Seeking truths
    • On the right side
      • Being right and stuck
      • Turn right to nowhere
      • When the sun goes dark
    • The paradox of the rainbow
    • Searching impact
      • Transcending with compassion
    • Fear drives to the dark side
    • Identity
      • Driven by love
      • Driven by emotions
      • The Fine Line: Balancing Execution and Judgment in Entrepreneurial activities
      • Roles and our identity
    • Running
      • A train falls on a track
      • Transforming the train
      • Interconnected well-being
      • Reduction
    • Communication
      • is friendly and patient
      • Is non-distracting
      • Solves puzzles
      • and the mechanization of humans
    • Accounting
      • Cognitive behavior
      • Accounting learning
      • Accounting execution strategy
    • Success
      • Somebody, the controller, and the successful
      • Scaling the inner self
      • Searching integration
  • Interpersonal urgency
    • Making peace with inductive communication
      • Complication
      • Question answer
      • Inductive communication in the machine
      • The ugly and the good way
      • Executive communication
      • Conclusion
    • The fast-pivoting illusion
    • Expressing gratitude
    • Consciousness on expertise
      • CEO role is to bringing the pieces together
    • Happiness and animation
      • Sem tempo para despertar
      • Os Três Níveis de Assédio
      • Conclusão reflexiva
      • Considerações e exercício reflexivo
      • The mechanization of the paradise
    • Removing battles, improving listening
      • Allowance for failure
    • Stages and growth
      • A narrativa dos bootcamps, incubadoras e aceleradoras
      • Self staging
      • Added recently
    • Stop impressing
      • Fits the norm but no feedback
      • Appears actionable but hides truths
      • Standards-compliant but disconnected from humans
      • Courage for enlightment
      • Stop being impressed
    • The feedback of urgency
      • Temporal analysis
      • Feedback valuation
      • Conclusion
    • Urgent vs. Important vs. Performance
    • The flow of pressure
      • Effortlessly pushing for effort
      • Team health
      • Crying not okay vs. Screaming Fine
    • Lean pipes
      • Learning with lean
      • Doing lean versus talking about lean
      • O viés da agilidade dos processos ágeis
      • Canvas projection or canvas learning
      • Sobre o papel e responsabilidade - mais a frente
      • Empreendedor negou alterar seu canvas pois ganhou um prêmio regional, no processo de pseudo-aceleração
      • olhando customer development Como um processo sem fim
      • Pressão seletiva
      • Ainda, olhar
      • x-ray / other
    • Tools are weapons, for change
      • Technology-based and friendly intention
      • O Caso: Segurança em Espaços Compartilhados
      • Harmonizing tools
    • Irreducible minimum
    • The heat of the hour
    • Experiencing the medium
    • Colaboração consciente
  • Systemic urgency
    • Selecting investors
      • In the boat
    • A successful interaction with a bad investor
    • Not so radical focus
      • Goal-setting and accounting for innovation
      • Can goal-setting survive?
      • Does OKR supports iteration and course-correction?
      • Maturity and meta-management of goals
    • The salesperson-entrepreneur
      • Liberação da pressão presente
      • Vendedor Prático vs Vendedor Teórico
      • Clientes especiais, usuários líderes
    • Invisible contracts
    • Contracts
    • System doesn’t allow
    • Communication empathy
    • Strategic dissonance
      • The data is around and you don’t even know it
    • Certainty gap
    • Lean storytelling
      • Pitch sob a ótica dos cofudndadores
      • Pitch sob a ótica do consumidor
      • Pitch sob a ótica do investidor
    • Driving for attraction
      • A busca por feedback positivo nas redes sociais
      • O Jogo de Navegar no Sistema
      • Olhando Além da Miragem da Validação
      • Conclusão
      • Considerations draft
    • The Narrative Dilemma
      • The language of action
      • The narrative rationality
      • Outcome-based storytelling
    • The Lean Dilemma
      • Lean movement under pressure
      • Logic of good and the lean audience
      • Moving on with storytelling, and parallel realities
      • Shock-absorbers for founders and founder distortions
      • Curating the devil’s advocate, it’s okay to destroy
    • Productivity and innovation culture
      • The improvement of lives of individuals as part of their organizations
      • Network effects potential and social impact
      • Extended integration
  • Afterword
  • Acknowledgements
  • References
      • Cross
  • Notes

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