every business is interested in generating leads, making sales, retaining the customers they have, and selling them more of the company’s products or services.

without generating new leads and customers, your business will never grow beyond what it is now. you need to bring in new blood to scale your business.

generating engagement, leads, and sales for your business by using online marketing. that’s it, that’s what this book is all about!

the online marketing scene moves fast, no question about it. tools and applications rise (and fall) every month. blogs declare a marketing tactic hot one week and dead the next.

so, how does a book about online marketing avoid becoming outdated before the ink is dry? simple. today, digital marketing is less about digital and more about marketing.

sure, the internet has disrupted every industry, from retail clothing to taxi services — but, over time, fundamental disciplines have emerged as the staples of marketing any business in a digital world.

as you see in this mini-book, these timeless fundamentals of online marketing remain pertinent, regardless of the tool, tactic, or application.

there’s nothing magical or tricky about properly executed online marketing, and you don’t need to be overly technical to succeed at it.

if you offer a product or service that the market desires, you can find success online by applying the evergreen techniques that you learn in this mini-book.

online marketing foundations MINI-GUIDE don’t present hype about the latest flashy tactics in marketing, digital or otherwise. instead, the book covers foundational disciplines such as getting clear on your ideal customer, understanding the value, you bring to the marketplace, learning to take a prospect from awareness to raving fan, defining the goals of your online marketing, utilizing the main online marketing campaigns, and learning which online marketing campaigns you should employ, and when!

gaining more leads by deploying the gated offers. turning leads into customers. increasing your bottom-line conversions and revenue for sure!

you will learn the common online marketing goals and how to employ the three most important types of digital marketing campaigns, discover the types of offers you can make to prospects, new customers, and returning customers as well as the proper sequence for presenting these offers.

you will become familiar with the role of online marketing and get clear on the value you bring to the market. get laser-focused on who your customers are and the steps they take to go in a process known as the customer roadmap.