Making Cool Stuff Happen: The Art of Winning at Being Proactive
Making Cool Stuff Happen: The Art of Winning at Being Proactive
Making Cool Stuff Happen: The Art of Winning at Being Proactive

About the Book

About the Author

Guerric de Ternay
Guerric de Ternay

Hello! 👋

I’m Guerric de Ternay, the founder of two brands that promote sustainable approach to fashion:

  • GoudronBlanc, high-quality, elegant T-shirts that gentlemen love to wear.
  • Blackwood, beautiful accessories made of natural, eco-friendly alternatives to leather.

As I love solving big challenges, I also work as an innovation consultant at ?What If! where I help Fortune 500 companies create new propositions and businesses.

Where to find me:

  • Find my latest reflections about strategy and innovation at
  • Subscribe to my newsletter, Progress.

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