Jumplead Online Marketing
Jumplead Online Marketing
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Jumplead Online Marketing

This book is 80% complete

Last updated on 2017-03-07

About the Book

Most people use a wide range of tools as part of their online marketing, from website analytics and email marketing software to CRM systems and landing page builders. The problem is that with marketing activity spread across so many places the ability to build an effective process that can personalise communications with your leads is lost.

Jumplead is online sales and marketing software that integrates with your existing website and allows you to create a single sales and marketing process to convert website visitors into customers.

By combining website analytics, email marketing and customer relationship management (CRM) into one system Jumplead helps you to identify leads, convert them into contacts and nurture them into customers. 

In the book you will learn how to harness these techniques in combination to build a marketing to sales process that is designed to meet your unique buyers needs.

All of Jumplead's major functionality areas are explored including:

Indentifying lead activity

Identify returning contact activity and prospect organisations based upon their IP address and set up notifications for your sales team.

Converting visitors into leads

Using conversion forms and landing pages to turn visitors into leads, capturing profiling and scoring them based upon their activity.

Nurturing your leads

Nurture leads through sales funnel stages based upon their individual activity; by sales stage or custom tags.

Marketing Analytics

Monitor conversion rates, traffic and campaigns. Track your search results positions for important phrases.

About the Author

Matt Fenn
Matt Fenn

Matt Fenn is the Founder of Jumplead and has been guiding development of the system for 4 years. 

Table of Contents

  • Understanding the lead generation process
    • 1. Attracting visitors to your website.
    • 2. Convert website visitors to leads
    • 3. Nurture leads into customers
    • 4. Close more leads
  • Getting started with Jumplead
    • What is Jumplead?
    • Start with the basics
  • Identifying lead activity
    • Visitor identification and lead tracking
    • Activity streams
    • Twitter monitoring
    • Live chat
    • Contact activity history
  • Converting visitors to leads
    • Conversion forms
    • Landing pages
  • Nurturing leads into customers
    • Using Automations
    • Email Autoresponder Campaigns
    • Lead Activity Streams
    • Email Broadcast Campaigns
  • Creating the Customer Journey
    • Personalisation is the bigger picture
    • Understanding your buyers
  • Using Web chat and direct messaging
    • Minimal setup
    • Message your contacts
  • Landing pages
    • Think about your customer journey
    • Conversion rate optimisation
    • Drive traffic to your landing pages
    • Manage your contacts
  • Managing Contacts
    • Progressive profiling
    • Contact lists
    • Contact stages
    • Integrations
  • Email Marketing Automation
    • Personalisation by sales stage example
  • Marketing Automation
    • Who uses Marketing Automation?
    • How do I use Marketing Automation?
    • Implementing Marketing Automation
    • What is an Automation?
    • Automation actions
  • Marketing analytics
    • Sales and Marketing overview
    • Marketing analytics
    • SEO keywords
    • Conversion rate
  • Conclusion
  • Glossary

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