Jumplead Online Marketing
This book is 80% complete
Last updated on 2017-03-07
About the Book
Most people use a wide range of tools as part of their online marketing, from website analytics and email marketing software to CRM systems and landing page builders. The problem is that with marketing activity spread across so many places the ability to build an effective process that can personalise communications with your leads is lost.
Jumplead is online sales and marketing software that integrates with your existing website and allows you to create a single sales and marketing process to convert website visitors into customers.
By combining website analytics, email marketing and customer relationship management (CRM) into one system Jumplead helps you to identify leads, convert them into contacts and nurture them into customers.
In the book you will learn how to harness these techniques in combination to build a marketing to sales process that is designed to meet your unique buyers needs.
All of Jumplead's major functionality areas are explored including:
Indentifying lead activity
Identify returning contact activity and prospect organisations based upon their IP address and set up notifications for your sales team.
Converting visitors into leads
Using conversion forms and landing pages to turn visitors into leads, capturing profiling and scoring them based upon their activity.
Nurturing your leads
Nurture leads through sales funnel stages based upon their individual activity; by sales stage or custom tags.
Monitor conversion rates, traffic and campaigns. Track your search results positions for important phrases.
Understanding the lead generation process
- 1. Attracting visitors to your website.
- 2. Convert website visitors to leads
- 3. Nurture leads into customers
- 4. Close more leads
Getting started with Jumplead
- What is Jumplead?
- Start with the basics
Identifying lead activity
- Visitor identification and lead tracking
- Activity streams
- Twitter monitoring
- Live chat
- Contact activity history
Converting visitors to leads
- Conversion forms
- Landing pages
Nurturing leads into customers
- Using Automations
- Email Autoresponder Campaigns
- Lead Activity Streams
- Email Broadcast Campaigns
Creating the Customer Journey
- Personalisation is the bigger picture
- Understanding your buyers
Using Web chat and direct messaging
- Minimal setup
- Message your contacts
- Think about your customer journey
- Conversion rate optimisation
- Drive traffic to your landing pages
- Manage your contacts
- Progressive profiling
- Contact lists
- Contact stages
Email Marketing Automation
- Personalisation by sales stage example
- Who uses Marketing Automation?
- How do I use Marketing Automation?
- Implementing Marketing Automation
- What is an Automation?
- Automation actions
- Sales and Marketing overview
- Marketing analytics
- SEO keywords
- Conversion rate
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