About the Book
Clear and concise, this reference guide aims to help any aspiring non-technical business founder get their head around the technologies central to launching a web-based business.
Taking in the essential topics, busting jargon and explaining everything in an accessible way, this book will leave even net-naive entrepreneurs in a position to make informed decisions from day one, without having to acquire that knowledge the hard way.
Founders: this book will save you time. And time is money.
Developers: this book will save you pain. Buy a copy for your next newbie client. You'll both be glad of it.