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About the Book

This book explores how organizations can transform static Go-to-Market (GTM) plans into dynamic, self-learning systems driven by data, analytics, and real-time feedback. It bridges the gap between strategy and execution—showing how marketing, sales, product, and revenue teams can operate within an intelligence loop that continually refines market fit and accelerates growth.


About the Author

Uche Olaitan’s avatar Uche Olaitan

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