There's more to business than we had suspected. This is a sentiment shared by many of today's better-informed or "deeper-thinking" businesspeople. Most attempts at drilling into this sentiment -- ultimately "successful" or not -- have been labeled as being "new" and "innovative". One of these labels, "innovative", is true (and I will later explain why), however the other label, "new", is not -- the central wisdom which all of these attempts have tried to tap into is old, so old that I must revise the starting statement for us:
There's more to business than we and most of our forefathers have suspected.
The previous statement is the sentiment which will guide this work, but we must not stop at a statement of sentiment, we must push into asking, firstly, if this is true, and, secondly, what it matters to us. By doing so, we discover business strategies that lead to major personal, professional, and communal success, if we are willing to act upon them.