Ever since Apple released the iPhone and App Store, people have been dreaming up app ideas they imagine will conjure up massive popularity and large sums of money. It’s an easy and sexy dream to buy into for anyone, especially for people who have little to no technical knowledge. And for every wildly successful application, there are thousands of apps that don’t even reach break even. How can you know if your idea is worth the effort? And even if it’s the best idea in the world, where do you start?
Vance Lucas is the co-founder of Brightbit, an app development studio specializing in helping startups reach market. He is an expert web and mobile app devleoper who also holds a Bachelor's degree in Business Administration and has worked with a wide variety of businesses to bring their concept to reality.