About the Book
When Peter Armstrong and Scott Patten founded Leanpub in 2010, they had a clear purpose: to create the best way to write and publish in-progress ebooks.
By “the best”, they didn’t just intend to develop the best toolchain and workflow for authors and publishers. They also intended to actually help authors make money from their writing. Even if you were just a few chapters in, even if your target audience were limited to only a thousand or so other experts in your field, Leanpub was supposed to help you actually get paid for all the work you do, writing and marketing your book.
Recently, Leanpub passed the point where it has helped authors earn more than $1,000,000. This is an important milestone for any bootstrapped startup: for us, it is a proof of concept, validating the Lean Publishing philosophy.
It’s also a big moment for us in another, very special sense. We’ve only reached this milestone because of the feedback we’ve received from our “early adopter” authors. Leanpub was built on the principles of Customer Development, which means that Leanpub authors are not just users. They are also contributors to the development of Leanpub.
So, this book is both a commemoration of an important milestone for a startup, and a tribute to our hard-working (and very smart) authors. It consists of transcriptions from the Lean Publishing Podcast and selected responses to a recent Leanpub author survey. We hope you enjoy reading about our authors’ careers, their interests, and their experiences as pioneers at the frontier of 21st-century publishing.
Peter Armstrong, Scott Patten and Len Epp
December 19, 2013
About the Authors
Peter Armstrong has almost two decades of experience in software, half of it as a developer at Silicon Valley startups. He founded Ruboss in 2008, and created Leanpub with Scott in 2010.
Peter is also the author of 5 books: The Markua Specification, Programming for Kids, Lean Publishing, Flexible Rails and Hello! Flex 4. He has a BSc in Computer Science and Psychology from the University of Victoria.
Peter coined the term "lean publishing" to describe the act of self-publishing an in-progress ebook. Leanpub was created based on the principles of lean publishing. He lives in Victoria, BC with his wife and son.
Scott is a programmer and web developer. He has an MSc in Physics from the University of British Columbia and spent a decade gainfully employed as a physicist shooting lasers at polymers and ink drops at paper.
In 2006, Scott switched to programming full time. He joined Ruboss as a co-founder in 2009, and created Leanpub with Peter in 2010. Scott is the author of The S3 Cookbook and the lead author of Leanpub's book generation engine.
Len is a former investment banker with a DPhil in English Literature from Balliol College, Oxford. He joined Ruboss in 2012 and led customer development on Leanpub for three years before becoming a co-founder.
If you're interested in his novel, you can find it here.