Write Copy RIGHT
Write Copy RIGHT
The Hacker's Guide to Selling Your Product
About the Book
You've missed a crucial step in launching your project; writing good copy!
It's such a common mistake, particularly amongst technical founders, to leave the product website till last. Unloved landing pages, confusing prose and adroit articulation (clever language...) are among the main causes of a bad launch.
So, before you press the big red button marked launch, read this book.
I take you through the communication problem, common pitfalls and best practices. By the end you should be able to write copy RIGHT!
"A cheeky frolick through the winding lanes of writing commercial copy" - The Author
This book is a work in progress! Feedback very much welcomed (tom@errant.me.uk)
About the Author
Packages
The Book
PDF
EPUB
WEB
English
The Book + "Copy Review Session"
Alongside the book, you also get 4 hours of my time via whichever method you prefer (Skype, email, etc.) to help review your copy before launch.
PDF
EPUB
WEB
English
Table of Contents
-
-
Introduction
- What this book is…
- …and what it is not!
- Who the hell are you?
- Using this book
- The Great Secret
-
Introduction
-
Lift Off!
-
Look before you leap
- When to write copy
- Feeling comfy?
- Lists, Lists, Lists
-
Look before you leap
-
Writers Block
-
The Car Salesman
- That’s a problem
- Before you get carried away
-
The Lengthy Chapter
- Redundancy
- Long sentences
- Final Thoughts
- The Street Talk
-
To be passive
- Passivity
-
The Car Salesman
-
Write No More
-
The Step Back
- Going public
-
The Step Back
-
Top Tips
- The Swipe File
- Ignore All Rules
-
Appendices
- Appendix A: The Ten Rules
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