Wardley Maps
Wardley Maps
About the Book
This ebook contains the original work of Simon Wardley, a researcher for the Leading Edge Forum. The original content has been published on Medium under a Creative Commons Attribution-ShareAlike 4.0 International license, and this ebook retains that same license.
License
About the Author
Table of Contents
-
Attribution
- Modifications
- Reporting Errors
-
Chapter 1: On being lost
- Serendipity
- The importance of maps in military history
- A game of chess
- Categorising situational awareness
- Climate, Doctrine and Leadership
- The Strategy Cycle
-
Chapter 2: Finding a path
- The first map
- Step 1 — Needs
- Step 2 — Value Chain
- Step 3 — Map
- The next step
-
Chapter 3: Exploring the map
- Learning climatic patterns
- Categorising climatic patterns
- Using climatic patterns
- An exercise for the reader
-
Chapter 4: Doctrine
- Learning doctrine
- Categorising Doctrine
- Using doctrine with our first map
- An exercise for the reader
-
Chapter 5: The play and a decision to act
- Identifying opportunity
- The dangers of past success
- The near, the far and the crazy
- Learning context specific gameplay
- Impacts on purpose
- What happened next?
- What went wrong?
- Categorising Gameplay
- An exercise for the reader
-
Chapter 6: Getting started
- Tips for mapping
- How to implement mapping
- Continuous learning
- The anti-pattern organisation
- Books to read
- An exercise for the reader
-
Chapter 7: Finding a new purpose
- The new purpose
- The Hypothetical Gun company
- The trouble with maps
- That first question
- Uncertainty is the key
- Comments on and the limits of evolution
- Before we move on
-
Chapter 8: Keeping the wolves at bay
- The danger of making it simple
- The simple trap
- Finding my mojo
- Flow
- vEfficiency vs effectiveness
- vBefore we move on
- An exercise for the reader
-
Chapter 9: Charting the future
- Not all parts of the map are equally predictable
- Climatic Pattern : Co-evolution
- Climatic Pattern : Peace, War and Wonder
- Before we move on
-
Chapter 10: I wasn’t expecting that
- An unexpected discovery
- Finding the future organisation
- Notes on Peace, War and Wonder
- The different forms of disruption
- Some final thoughts
-
Chapter 11: A smorgasbord of the slightly useful
- Opportunity of change
- The Kodak moment of cloud
- The trouble with contracts
- It’ll save me money and other lies we tell ourselves.
- Mastering strategy as simply as I can
- A few things to remember
-
Chapter 12: The scenario
- The Company
- Marketing & Business Development
- Sales
- Digital & Product Development
- Strategy
- Finance
- Task
- A note to the reader
-
Chapter 13: Something wicked this way comes
- A map of the scenario
- Examining the strategy
- Examining doctrine
- By the pricking of my thumbs
- A note to the reader
-
Chapter 14: To thine own self be true
- My play
-
Chapter 15: On the practice of scenario planning
- The “generalised” scenario
- Play it again
- The grand mistake
- Will the maps help me?
- The “LFP” Scenario
- Your choice
-
Chapter 16: Super Looper
- Managing inertia
- Where are we?
- Opportunities multiply as they are seized.
-
Chapter 17: To infinity and beyond
- The Three Horizons
- The issue of legacy
- On Porter
- Examining Canonical
- On the question of timing
-
Chapter 18: Better for Less
- All change please
- Applying doctrine
- You need to apply thought
- An exercise for the reader
-
Chapter 19: On playing chess
- Stepping stones
- Policy or technology?
- Finding a balance
The Leanpub 60 Day 100% Happiness Guarantee
Within 60 days of purchase you can get a 100% refund on any Leanpub purchase, in two clicks.
Now, this is technically risky for us, since you'll have the book or course files either way. But we're so confident in our products and services, and in our authors and readers, that we're happy to offer a full money back guarantee for everything we sell.
You can only find out how good something is by trying it, and because of our 100% money back guarantee there's literally no risk to do so!
So, there's no reason not to click the Add to Cart button, is there?
See full terms...
Earn $8 on a $10 Purchase, and $16 on a $20 Purchase
We pay 80% royalties on purchases of $7.99 or more, and 80% royalties minus a 50 cent flat fee on purchases between $0.99 and $7.98. You earn $8 on a $10 sale, and $16 on a $20 sale. So, if we sell 5000 non-refunded copies of your book for $20, you'll earn $80,000.
(Yes, some authors have already earned much more than that on Leanpub.)
In fact, authors have earnedover $14 millionwriting, publishing and selling on Leanpub.
Learn more about writing on Leanpub
Free Updates. DRM Free.
If you buy a Leanpub book, you get free updates for as long as the author updates the book! Many authors use Leanpub to publish their books in-progress, while they are writing them. All readers get free updates, regardless of when they bought the book or how much they paid (including free).
Most Leanpub books are available in PDF (for computers) and EPUB (for phones, tablets and Kindle). The formats that a book includes are shown at the top right corner of this page.
Finally, Leanpub books don't have any DRM copy-protection nonsense, so you can easily read them on any supported device.
Learn more about Leanpub's ebook formats and where to read them
