Timeless Digital Marketing
Timeless Digital Marketing
About the Book
This book is the culmination of my more than 8 years working full-time in Digital Marketing, having collectively handled marketing budgets of over 2 million dollars focusing on performance data-driven marketing. In this book, I outline the timeless principles that have led to my success in this field, along with practical step by step instructions on how to go about implementing your digital marketing strategy to get more sales, more clients and more business.
About the Author
Table of Contents
- About The Author
- Introduction
-
Chapter 1 - Why Digital Marketing?
- Traditional Marketing
- Digital / Online Marketing
-
Chapter 2 - The Channels
- Digital - Push Marketing
- Digital - Pull Marketing
- Digital - Long Term Marketing
- Digital - Retention Marketing
- Channel Conclusion
-
Chapter 3: Setting your foundations
- Tracking Traffic
- Tracking Conversions
- Performance Goals
- Awareness Goals
- Focusing On Performance Goals
- Tracking Performance Goals
- Ad Platform Pixels
- Tag Managers
- Tracking B2B versus B2C
-
Chapter 4 - How to NOT waste money!
- Budgets
- You may already have a budget
- You don’t have a budget
- Planning Your Strategy
-
Chapter 5 - Getting Immediate Results
- Creating Paid Campaigns
- Targeting- Starting with a Niche
- How to reach them
- Pull Marketing
-
Chapter 6 - Getting Free Traffic
- Long Term Marketing Strategy
- Search Engine Optimization (SEO)
- Organic Social Media
- Email Newsletters
-
Chapter 7 - Measuring results
- The Digital Ad Funnel
- 1 - Conversion Rate
- 2- CPA (Cost per acquisition)
- 3- Revenue, Margins and Profit
- Action Plan
-
Chapter 8 - What do you do if it’s working?
- Bringing down our CPA
- Playing with your levers to find the optimal level
- Beware of the budget plateau
- Action Plan
-
Chapter 9 - What to do if it’s not working?
- Change the targeting
- Change the ads
- Adjust the bids / budgets
- Softer conversions
- Change the landing page
- Change the price
- Change the product
- Action Plan
-
Chapter 10 - Strategies for Growth
- Strategy 1 Long term CLV
- Strategy 2: The 20% approach
- Strategy 3: The Inbound Approach
- Strategy 4: The Hybrid Approach
- Conclusion - Now what do I do?
-
Bonus - The Future of Digital Marketing
- New Tech
- Glossary of terms
- Appendix of Tools
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