Split (A/B) Testing

Split-testing is great for linear optimization; making our landing pages, conversion rates, and retention metrics incrementally better day-in day-out. But it’s also amazing for testing big hypotheses, like what our customers really want to get out of our product. If you’re not doing both, you’re missing out.

Continuous Deployment

Of all the tactics I have advocated as part of the lean startup, none has provoked as many extreme reactions as continuous deployment, a process that allows companies to release software in minutes instead of days, weeks, or months. My previous startup, IMVU, has used this process to deploy new code as often as an average of fifty times a day.

Five Whys

Over time, here’s my experience with what happens. People get used to the rhythm of five whys, and it becomes completely normal to make incremental investments. Most of the time, you invest in things that otherwise would have taken tons of meetings to decide to do.

What Do You Get?

When you buy Eric Ries's Startup Lessons Learned: Season One, you get a professionally designed, 474 page, DRM-free PDF book containing every post from Eric's first year of blogging (from August 2008 to September 2009) at his Startup Lessons Learned blog. You can read all those posts freely online right now; however, it's more pleasant to read as a PDF.

Why Buy Startup Lessons Learned, Season One?

"Eric Ries's Startup Lessons Learned is in many senses the spiritual successor of Paul Graham's Hackers and Painters:
(1) Both Paul Graham and Eric Ries are technologists, successful entrepreneurs and compelling writers.
(2) Both books are collections of essays which were first published on the authors' respective blogs, and which are still freely available on their blog archives.
(3) Both collections of essays have been extensively read on the internet and have influenced many startup founders.
If you are doing a startup today you absolutely need to read Eric's book."
-Peter Armstrong, Author, Flexible Rails and Hello! Flex 4

Read Eric's Blog

Eric Ries's blog is Startup Lessons Learned. This book is the 2008-2009 posts from his blog; for the newest posts, go there and subscribe now...