Optima: Balancing Critical Values.
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Optima: Balancing Critical Values.

“The Good, The Bad, and The Ugly” The powerful use of AI for better faster planning

About the Book

  • Planning, and managing systems is not about maximizing anything, but balancing everything.
  • Extremes are more of a problem than a joy.
  • There are very many stakeholders, who have many values, and always too few resources, to satisfy our rainbow of dreams
  • But unselfish co-operation will enable us all, to live in our many sub-systems of life, in reasonably harmony. 
  • Never perfectly, but mostly ‘pretty good’ for most.

About the Author

Tom Gilb
Tom Gilb

Tom Gilb has been consulting on management problems, for top management since 1962.  As a result he has developed and refined his own powerful methods for management planning. He has worked for many of these years with his son Kai Gilb. 

These methods are jointly called ‘Planguage’ – a Planning Language. They are unique in helping managers to think quantitatively about the qualitative aspects of their decisions. For example how to quantify ‘engineering productivity’, or general product quality?

Most of the consultancy work is done at the CTO level. Most of it is for technical multinationals, and some financial groups. Most of the work is for planning organizational improvement in productivity and quality (for 10,000 engineers for example). The rest is about big projects (like 1,000 engineers, $100 million).

Tom does not profile himself as a management consultant. In fact he  works at the grass roots of advanced engineering, systems, software, aircraft, IT, telecoms, electronics. 

This often leads to meeting top managers who appreciate his methods, and become clients. There is a well-documented successful spread of his methods at HP, IBM (CMM 4) and Intel (20,000 engineers trained there in his methods). Other interesting famous method-user organizations are Boeing, Citigroup, JP Morgan, Credit Suisse, Philips,  Ericsson, Nokia, Tata Consultancy, Microsoft, Equinor and many others, smaller and less famous.

In June 2024 Nicholas Coutts at GilbFest #25 told us of over 220 startup projects with 3 year success rate of 83% using Toms Planguage (Competitive Engineering) ideas, as a clear causal contributor. See "Some examples of technology for good”

https://doi.org/10.13140/RG.2.2.26703.09126 This made me prouder than all the big corporations we helped! I worked with him directly on some of these startups.

Tom has been invited to lecture at dozens of  universities worldwide (including Berkeley, Stanford, London School of Economics, Imperial College). 

He has previously published nine paper books. The 2005 book is ‘Competitive Engineering’.  

He has spent 2 years  (2014-2015) working on his new book ‘Value Planning’, especially for top managers. Published initially on LeanPub 2016.

In 2018-2024 He produced about 35+ books digitally.About 5 annually. Most at Leanpub, or Gilb.com or  https://www.researchgate.net/profile/Tom-Gilb (with quite a few papers, slides, experiments, older book chapters etc.). It is his way of leaving good technical ideas behind, for when professionals grow to need and appreciate them even better!

In 2020, long course-length videos were made by Oslo Software Architecture (OSWA), based on the SEA Systems Enterprise Architecture book https://www.youtube.com/channel/UCb508f8y_d0PqRZKPCVVVxQ,

And many long videos about the books were made by BCS SPA SG such as https://www.youtube.com/watch?v=qaBhijqVWYA for the Sustainability Planning book.

and

BCS made: Value Requirements video 22 April 2020, 3 hours

https://www.youtube.com/watch?v=ZHrwQtG6IMw&list=PLKBhokJ0qd3_wlvr0j85YhmNfNj8ZJ8M-

and many other of my book videos are below this one on that site.

In 2012 he was made Honorary Fellow of the British Computer Society. 

More information, and many publications, at gilb.com. A 'Tom Gilb' search will tell about things not mentioned here.

He lives in Norway, near Oslo, in Summer Fjordside at the cabin, and is both Norwegian (as of December 2015) and US Citizen (1940).

In 2024, he is 83. He is 'commercially retired', avoids travel, but quite active in spreading his ideas, mentoring disciples, learning what is going on.

Not very impressed with the level of methods for IT/Agile gang. They are nowhere near seriously doing software and systems engineering. Far too many top managers and professors who still cannot quantify critical values and qualities. Responsibility and motivation for serious success and quality seems totally lacking. Sad, the 'war against ourselves'.

Table of Contents

0. Contents 1. Introduction 2. Stakeholders 3. Values 4. Strategies 5. Priorities 6. Risks 7. Resources 8. Constraints 9. Side-effects 10. Balance 11. Comparison to other methods 12. AI assistance 13 Roles 14. Experience with this Method References

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