Never Serve Cold Coffee
Never Serve Cold Coffee
How finishing touches can have the most impact in life
About the Book
***This is a work in progress - the price you pay today will not increase, but the content of book will! ***
Congratulations! Research has found that people reading the blurb of a book tend to have a higher IQ, are on average 62% more likely to purchase the book they are holding, and are more likely to read a wider range of genres. Despite these findings, the text on the back cover of many books is often one of the last things written, and more often than not, is not even seen by the author!
Through research and case studies, 'Never serve cold Coffee' outlines how important it is to get the small details correct, as the last impression you give a client is the one they take away with them. Just like the blurb of a book, the most trivial of details to you can be noticed by the consumer or client. By taking care of every detail, and learning how to delegate, these can be successfully resolved.
From the high-powered office of Google to the teapickers of Delhi, we will guide you through this complex and often overlooked area, proven to be worth billions of dollars, to ensure you never serve cold coffee again!
About the Author
Table of Contents
- Converted Files
- Introduction
- Chapter 1: Rules were meant to be broken: How the peak-end rule works, and why
- COLD COFFEE CASE STUDY: Zappos
- Converted Files
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