Golden Scales
Golden Scales
A History of Customer Profitability Analysis
About the Book
Which of your customers are profitable?
Why are they profitable?
Of those who are unprofitable, how can we improve their profitability?
Of those who are profitable, how can we attract more like them?
These are fundamental questions for any business. But the answers are hard to find.
Because of a multitude of reasons - history, tradition, technology, practice - most business owners and managers do not understand the contribution that an individual customer makes to profitability.
This book focuses on the history of how we have tried to understand customer profitability. It is a detailed review of how we got to this point, so that we are better equipped to know how we can improve in the future.
About the Author
Table of Contents
- Epigraph
- Preface
- Introduction
-
A History of Customer Profitability Analysis
- Pre-history
- 1400s
- 1700s
- 1800s
- 1900 to 1920
- 1920 to 1960
- 1960s
- 1970s
- 1980s
- 1990s
- 2000s
- Contemporary Practices
- Conclusion
- Acknowledgements
- Author’s Biography
- Copyright Information
- Notes
The Leanpub 60 Day 100% Happiness Guarantee
Within 60 days of purchase you can get a 100% refund on any Leanpub purchase, in two clicks.
Now, this is technically risky for us, since you'll have the book or course files either way. But we're so confident in our products and services, and in our authors and readers, that we're happy to offer a full money back guarantee for everything we sell.
You can only find out how good something is by trying it, and because of our 100% money back guarantee there's literally no risk to do so!
So, there's no reason not to click the Add to Cart button, is there?
See full terms...
Earn $8 on a $10 Purchase, and $16 on a $20 Purchase
We pay 80% royalties on purchases of $7.99 or more, and 80% royalties minus a 50 cent flat fee on purchases between $0.99 and $7.98. You earn $8 on a $10 sale, and $16 on a $20 sale. So, if we sell 5000 non-refunded copies of your book for $20, you'll earn $80,000.
(Yes, some authors have already earned much more than that on Leanpub.)
In fact, authors have earnedover $14 millionwriting, publishing and selling on Leanpub.
Learn more about writing on Leanpub
Free Updates. DRM Free.
If you buy a Leanpub book, you get free updates for as long as the author updates the book! Many authors use Leanpub to publish their books in-progress, while they are writing them. All readers get free updates, regardless of when they bought the book or how much they paid (including free).
Most Leanpub books are available in PDF (for computers) and EPUB (for phones, tablets and Kindle). The formats that a book includes are shown at the top right corner of this page.
Finally, Leanpub books don't have any DRM copy-protection nonsense, so you can easily read them on any supported device.
Learn more about Leanpub's ebook formats and where to read them
