Every Book Is A Startup
$7.99
Minimum price
$7.99
Suggested price

Every Book Is A Startup

A Better Way For Authors To Publish Their Work

About the Book

Hi! I am here to launch Version 2.0 of Every Book Is a Startup. I originally wrote this book in 2010 as an experiment in trying to understand how agile and lean startup principles could be applied to book publishing. The theories and frameworks have evolved over the last eight years and we now have more examples of authors and publisher using these techniques to be create more successful books.

The feedback I have gotten has been so helpful Thanks so much!

The book is 99 percent complete. I am not sure it will ever be completely done :)

About the Author

Todd Sattersten
Todd Sattersten

Todd Sattersten is the Deputy Publisher at Bard Press. He has worked as a literary agent, editor, author, bookseller, foreign literary scout and started a publishing company. Todd is an expert in the business book genre and co-wrote of The 100 Best Business Books of All Time, now in its third edition.

Table of Contents

  • Note From The Author
  • 1: Risk
  • 2: The Physics of Book Publishing
  • 3: Find a Problem Worth Solving
  • 4: Minimum Viable Publishing
  • 5: Connect with the People Who Care
  • 6: Pitch and Package
  • 7: Traction
  • 8: Build the Business Model
  • 9: Be Your Own Product Manager
  • 10: Does the World Know About Your Book?
  • 11: Push Button Publishing
  • 12: The End?
  • Notes

The Leanpub 60 Day 100% Happiness Guarantee

Within 60 days of purchase you can get a 100% refund on any Leanpub purchase, in two clicks.

Now, this is technically risky for us, since you'll have the book or course files either way. But we're so confident in our products and services, and in our authors and readers, that we're happy to offer a full money back guarantee for everything we sell.

You can only find out how good something is by trying it, and because of our 100% money back guarantee there's literally no risk to do so!

So, there's no reason not to click the Add to Cart button, is there?

See full terms...

Earn $8 on a $10 Purchase, and $16 on a $20 Purchase

We pay 80% royalties on purchases of $7.99 or more, and 80% royalties minus a 50 cent flat fee on purchases between $0.99 and $7.98. You earn $8 on a $10 sale, and $16 on a $20 sale. So, if we sell 5000 non-refunded copies of your book for $20, you'll earn $80,000.

(Yes, some authors have already earned much more than that on Leanpub.)

In fact, authors have earnedover $14 millionwriting, publishing and selling on Leanpub.

Learn more about writing on Leanpub

Free Updates. DRM Free.

If you buy a Leanpub book, you get free updates for as long as the author updates the book! Many authors use Leanpub to publish their books in-progress, while they are writing them. All readers get free updates, regardless of when they bought the book or how much they paid (including free).

Most Leanpub books are available in PDF (for computers) and EPUB (for phones, tablets and Kindle). The formats that a book includes are shown at the top right corner of this page.

Finally, Leanpub books don't have any DRM copy-protection nonsense, so you can easily read them on any supported device.

Learn more about Leanpub's ebook formats and where to read them

Write and Publish on Leanpub

You can use Leanpub to easily write, publish and sell in-progress and completed ebooks and online courses!

Leanpub is a powerful platform for serious authors, combining a simple, elegant writing and publishing workflow with a store focused on selling in-progress ebooks.

Leanpub is a magical typewriter for authors: just write in plain text, and to publish your ebook, just click a button. (Or, if you are producing your ebook your own way, you can even upload your own PDF and/or EPUB files and then publish with one click!) It really is that easy.

Learn more about writing on Leanpub