“Culture eats strategy for breakfast” – said famous management consultant Peter Drucker when speaking about how important true company culture was for organizational success. But do we know how to create that culture, the one that will take us and our company the furthest? How do we strategically look after culture?

The book Building Better Cultures: Key Lessons for Leaders and HR utilizes a good mix of practical company examples and experiences, accessibly presented theories, and tools for working on culture to provide answers to some important questions:

• Whose job is culture management and what does it entail?
• How does company culture exhibit its power and when will it work for us?
• What are the requirements for successfully managing culture?
• Who are the partners in culture management?
• How do we diagnose what our company culture is like?
• Where to begin with changing culture for the better?
• How do we define company purpose and values, and coordinate our practices with them?
• What does a culture of the future look like and how do we create it?

“…In short, judging by how the book is written, one can rightfully say that the author knows what she is talking about. And this is not only because she knows what she is talking about within the realm of culture management, but because, much more importantly, she truly loves what she does, and firmly believes that creating a desired culture is possible. It is precisely for this reason that I believe she has succeeded in achieving her original idea: to produce a not only informative, but predominantly inspiring “handbook for creating better cultures”, which will be of use to both managers and experts alike in the field of human resources.”

Zoran Sušanj, Ph.D., Full professor, Faculty of Humanities and Social Sciences, University of Rijeka, Croatia

“I enjoyed reading this book and finished it in one breath, as if it were not professional literature. This probably had something to do with the plethora of practical examples that I encountered in each chapter. I would certainly recommend the book to professionals whose job it is to work on the development and support of their employees, and especially to leaders who are the ones that create and most strongly shape the company cultures of the organizations they run.”

Saša Popović, Co-founder and CEO of Vega IT Sourcing